Privacy Policy

We appreciate your visit to homerugs.ch and your interest in our products. Protecting your personal data is important to us. In this Privacy Policy, we inform you about which personal data we process, for what purposes we process it, and which rights you have.

This Privacy Policy applies to the website homerugs.ch and to the services offered by NEGRA AG through this website.

1. Controller

The controller responsible for the processing of personal data is:

NEGRA AG
Uraniastrasse 33
8001 Zurich
Switzerland

Phone: +41 (0)44 210 12 01
Email: kontakt@homerugs.ch
Website: https://www.homerugs.ch

2. General Information on Data Processing

We process personal data in accordance with the Swiss Federal Act on Data Protection. Personal data means any information relating to an identified or identifiable natural person. This includes, for example, name, address, email address, telephone number, order data, payment information, IP address or usage data relating to our website.

We process personal data in particular when you visit our website, create a customer account, place an order, contact us, subscribe to our newsletter or use our online services.

3. Purposes of Data Processing

We process personal data in particular for the following purposes:

• Provision and operation of our website and online shop
• Processing of orders, payments, deliveries and returns
• Communication with customers
• Handling enquiries via contact forms, email or telephone
• Creation and management of customer accounts
• Sending newsletters and marketing information
• Analysis and optimization of our website
• Placement and evaluation of online advertising
• Protection against misuse, fraud and technical attacks
• Fulfilment of legal obligations, in particular commercial and tax retention obligations

4. Visiting Our Website and Server Log Files

When you visit our website, technical data that your browser transmits to our server is automatically collected. This may include in particular:

• IP address
• Date and time of access
• Pages and files accessed
• Referrer URL
• Browser type and browser version
• Operating system used
• Hostname of the accessing computer

This data is processed in order to technically provide our website, ensure system security, analyze errors and prevent misuse.

5. Hosting

Our website is hosted by Mittwald. The server location is Germany. When you visit our website, technical data, in particular server log files, may be processed on Mittwald servers.

From a Swiss data protection perspective, Germany generally provides an adequate level of data protection. Under Swiss data protection law, personal data may generally be disclosed abroad if the recipient country provides an adequate level of data protection or if appropriate safeguards are in place.

6. Shopware 6 and Orders in the Online Shop

Our online shop is based on Shopware 6. If you place an order through our online shop, we process the personal data required for contract processing. This includes in particular:

• First name and last name
• Billing and delivery address
• Email address
• Telephone number, where provided
• Order data
• Payment information
• Delivery and shipping information
• Communication data relating to the order

We use this data to process your order, process payments, deliver the goods, communicate with you as a customer and fulfil statutory retention obligations.

7. Customer Account

You may create a customer account in our online shop. In doing so, we process the data provided by you in order to give you access to your customer account, allow you to manage your orders and provide a more convenient use of our shop.

You may request the deletion of your customer account. Statutory retention obligations, in particular in connection with completed orders, remain unaffected.

8. Payment Processing

We offer various payment methods for processing payments. Depending on the payment method selected, the payment data required is transmitted to the respective payment service provider.

In particular, we offer the following payment methods:

• TWINT
• Bank transfer
• PostFinance / Postcard
• Credit cards
• PayPal
• Apple Pay
• Google Pay

The payment service providers process personal data either under their own responsibility or as service providers, insofar as this is necessary for payment processing. The processed data may include in particular name, billing address, delivery address, email address, payment amount, transaction data, card data, device information or further payment information.

If you use Apple Pay or Google Pay, payment processing is carried out via the respective provider and the integrated payment infrastructure. Payment data, transaction data, device information and other information required for the payment may be processed. Where Apple or Google process personal data under their own responsibility, the privacy policies of the respective provider apply.

As a rule, we do not receive complete credit card, bank account or wallet data, but only information as to whether a payment was successfully completed or not.

9. Delivery and Shipping

For the delivery of your order, we pass on the data required for this purpose to shipping and delivery service providers. This includes in particular name, delivery address, telephone number, email address and information about the ordered goods.

We work in particular with the following delivery partners:

• Planzer Transport AG
• DPD
• Swiss Post
• Own delivery by NEGRA AG

The transfer takes place exclusively insofar as it is necessary for delivery, appointment coordination, shipment tracking or order processing.

10. Contacting Us

If you contact us by contact form, email, telephone or by other means, we process the information you provide in order to handle your enquiry and any follow-up questions.

This may include in particular name, email address, telephone number, the content of your message and any further information voluntarily provided by you.

11. Newsletter with Rapidmail

If you subscribe to our newsletter, we use your email address to regularly send you information about products, offers, promotions or news from homerugs.ch.

We use Rapidmail to send our newsletter. The data collected as part of the newsletter registration is processed for the administration and sending of the newsletter as well as for evaluating newsletter usage. This may include in particular opening rates, clicks and technical information.

You can unsubscribe from the newsletter at any time. A corresponding unsubscribe link can be found in every newsletter. Alternatively, you can send us a message to kontakt@homerugs.ch.

12. Cookies and Comparable Technologies

Our website uses cookies and comparable technologies. Cookies are small text files stored on your end device. They are used to technically provide our website, enable the shopping cart, save settings, analyze the use of our website and display advertising.

We distinguish in particular between technically necessary cookies and optional cookies for analytics, marketing and external services.

Technically necessary cookies are required for our website and online shop to function correctly. Analytics and marketing cookies are used only where legally permitted and, where required, after you have given your consent.

You can delete or block cookies in your browser settings. If you disable cookies, the functionality of our website may be limited.

13. Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is used to manage website tags. Other services, in particular Google Analytics, Google Ads or Meta Pixel, can be integrated and controlled via Google Tag Manager. Google Tag Manager itself does not create user profiles and does not store its own marketing cookies, but it may process technical data required for the delivery of tags.

14. Google Analytics

We use Google Analytics, a web analytics service provided by Google. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics helps us understand how visitors use our website. Information such as pages accessed, time spent on the website, origin of visitors, devices used, browser information and approximate location data may be processed.

We use Google Analytics to improve our website, our product range and our content. Where required, the service is used on the basis of your consent.

In connection with Google services, data may be transferred to Google companies or servers outside Switzerland and the European Economic Area.

15. Google Ads

We use Google Ads to advertise our products and offers in Google Search and on other Google platforms. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Within the scope of Google Ads, cookies and comparable technologies may be used to measure the success of our advertisements, record conversions and display interest-based advertising.

Where required, Google Ads is used on the basis of your consent.

16. Meta Pixel

We use the Meta Pixel provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

The Meta Pixel enables us to measure the effectiveness of advertisements on Meta platforms, in particular Facebook and Instagram, and to display targeted advertising.

Information about your usage behavior on our website, technical data, pages visited, shopping cart actions or purchases may be transmitted to Meta. Meta may link this data to your user account if you are logged into a Meta service.

Where required, the Meta Pixel is used on the basis of your consent.

17. YouTube

Our website may embed videos from YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

When you access a page with an embedded YouTube video or play a video, data may be transmitted to Google. This may include, in particular, IP address, device information, browser data and information about the page accessed.

Where possible, we embed YouTube videos in a privacy-friendly manner. Nevertheless, it cannot be ruled out that Google processes data for its own purposes.

18. Google reCAPTCHA v3

We use Google reCAPTCHA v3 to protect our website against spam, misuse and automated access. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA uses various pieces of information to analyze whether an input is made by a human or by automated means. In particular, IP address, time spent on the site, mouse movements, browser information and other technical data may be transmitted to Google.

The service is used to protect our website, our forms and our technical systems.

19. Disclosure of Personal Data to Third Parties

We disclose personal data only if this is necessary for the provision of our services, if there is a legal obligation, if you have given your consent, or if we have a legitimate interest in doing so.

Recipients of personal data may include in particular:

• Hosting and IT service providers
• Shop and software service providers
• Payment service providers
• Shipping and delivery service providers
• Newsletter service providers
• Marketing and analytics service providers
• Fiduciaries, accounting service providers, tax advisors or auditors
• Authorities, courts or other bodies where we are legally obliged to do so

20. Disclosure of Personal Data Abroad

We process personal data primarily in Switzerland, Germany and the European Economic Area. In the case of individual services, in particular Google, Meta, PayPal, Apple, payment service providers or other international service providers, personal data may be transferred to other countries, in particular to the USA.

Under Swiss data protection law, personal data may generally only be disclosed abroad if the country concerned provides an adequate level of data protection or if appropriate safeguards are in place. The Swiss Federal Data Protection and Information Commissioner notes that disclosure abroad depends on the country and the protective measures in place.

For data transfers to the USA, the Swiss-U.S. Data Privacy Framework may be relevant under certain conditions. Since 15 September 2024, certified U.S. companies under this data protection framework have been considered to provide an adequate level of protection for personal data from Switzerland.

Where no adequate level of data protection exists, we base the disclosure of data on appropriate safeguards, in particular standard contractual clauses, or on statutory exceptions.

21. Retention Period

We store personal data only for as long as is necessary for the respective purposes or for as long as statutory retention obligations exist.

Order, invoice and contract data are retained in particular for as long as this is necessary for contract processing, warranty, accounting, tax obligations or the enforcement of legal claims.

Data that we process on the basis of consent will be deleted or anonymized if you withdraw your consent, unless another legal basis or retention obligation applies.

22. Data Security

We take appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, alteration or disclosure.

Our website uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser address bar begins with “https://” and a lock symbol is displayed.

23. Your Rights

Within the scope of applicable data protection law, you have in particular the right to request information about the personal data processed by us. You may also request that inaccurate personal data be corrected or that personal data be deleted, provided that no statutory retention obligations or overriding interests prevent this.

The Swiss Federal Data Protection and Information Commissioner describes in particular the right of access as well as the possibility to request the correction or deletion of data.

You can contact us at any time to exercise your rights:

NEGRA AG
Uraniastrasse 33
8001 Zurich
Switzerland
Email: kontakt@homerugs.ch

24. No Data Protection Officer

We have not appointed a formal Data Protection Officer. For questions regarding data protection, you may contact the controller named above directly.

25. Changes to This Privacy Policy

We may amend this Privacy Policy at any time, in particular if we change our data processing activities or if new legal requirements apply. The version currently published on our website applies.

Last updated: May 2026