Inspired by the Beauty of Nature
Driven by Sustainability and Fairness
Committed to Quality and Service
A Start-up with Years of Experience
Rugs with origin and feeling
Homerugs stands for rugs that give a room warmth, calm and personality. Not loudly, not intrusively, but in a way that makes a home feel more balanced.
Behind Homerugs is the Khodarahm family. Mostafa Khodarahm has been working with rugs for over 40 years. Having grown up in Persia, he knows rugs not only as interior pieces, but as part of a culture in which craftsmanship, material and design carry special meaning.
This knowledge continues to shape Homerugs today. Together with his children, Mostafa Khodarahm carries the family’s experience forward. His daughter Negin, as an architect, brings a refined sense of rooms, proportions and atmosphere. His son Ramin continues to develop Homerugs as an online shop, combining traditional rug expertise with a contemporary shopping experience.
Carefully selected rugs for personal spaces
A rug changes how a room feels. It can connect furniture, define zones, set accents or bring more calm to a space. That is why Homerugs focuses on selected collections, high-quality materials and designs that go beyond short-lived trends.
Many rugs are made from natural or recycled materials. These include virgin wool, hemp, goat wool, cellulose fibres and recycled PET. What matters is not only the material itself, but also its texture, quality and effect within the room.
The collections feature calm colour gradients, natural nuances, soft structures and distinctive shapes. They are inspired by nature, architecture and modern interiors. The result is rugs that can stay quietly in the background while still giving a room character.
Responsibility begins with selection
For Homerugs, quality does not begin with the finished rug. It begins with the raw materials, the craftsmanship and the conditions under which a rug is made.
As a member of Care & Fair and STEP, Homerugs supports initiatives that promote fair trade, better living conditions in countries of origin and the fight against child labour. Many rugs carry the seals of these organisations and therefore stand for more conscious production.
Homerugs also pays attention to a careful use of resources when it comes to colour. Many materials are dyed with natural colours or deliberately processed undyed, preserving their own colour and natural expression.
Set up online. Grown through experience.
Homerugs is young as an online shop. The experience behind it, however, goes back much further. Before founding Homerugs, the Khodarahm family built its own rug brand, Negra Carpet & Home. This includes a flagship store in Zurich as well as further shop-in-shop spaces in furniture stores in Switzerland and Germany.
Homerugs carries this experience forward digitally. For people who are looking for special rugs and value quality, origin and a carefully considered selection.
Customers from Switzerland and Liechtenstein order via homerugs.ch. For Germany and other countries, homerugs.de is available.
